November 10, 2020

Video: All About Palatability

People expend a great deal of effort making food taste good.  Is it any wonder that our pets respond to food flavors as well?  Not only do we want pets to enjoy mealtime, we want to ensure they’re getting proper nutrition to support a vibrant, healthy life. Our recent video All About Palatability discusses how […]

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October 27, 2020

What is the best pet food palatant?

Author: Han Laumen

Han Laumen, R&D Director Europe at AFB recently wrote an editorial for PETS International magazine discussing a question he gets often, “What is the best palatant?” and why it is not a simple question to answer.

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May 11, 2020

Tempting prospects in the pet treats market

Author: Han Laumen

Pet treats are big business.  Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year.  However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat.  Download AFB’s article from the […]

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