June 10, 2020

Kibble Shape and its Effect on Feline Palatability

Author: Kris Figge

Creating a product that satisfies a cat’s preference can be challenging. Drivers such as aroma, taste and temperature are important in determining if a cat will prefer a particular food. A cat’s teeth are made for shearing and tearing, thus making kibble texture and size another factor in determining which food cats find palatable. Researchers […]

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May 11, 2020

Tempting prospects in the pet treats market

Author: Han Laumen

Pet treats are big business.  Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year.  However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat.  Download AFB’s article from the […]

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