May 11, 2020

Tempting prospects in the pet treats market

Author: Han Laumen

Pet treats are big business.  Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year.  However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat.  Download AFB’s article from the […]

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January 7, 2020

Market trends in China

Author: Erik Dahl

Erik Dahl, Global Product Manager for AFB, attended Pet Fair Asia and reports on the trends.   If you have any interest in palatants in China, please contact Erik at edahl@afbinternational.com.

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September 19, 2019

Ensuring Coating Consistency

Author: Punyatoya Mohapatra

Customers often ask us questions like:  “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount of palatant that adheres to […]

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