June 10, 2020

Kibble Shape and its Effect on Feline Palatability

Author: Kris Figge

Creating a product that satisfies a cat’s preference can be challenging. Drivers such as aroma, taste and temperature are important in determining if a cat will prefer a particular food. A cat’s teeth are made for shearing and tearing, thus making kibble texture and size another factor in determining which food cats find palatable. Researchers […]

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May 11, 2020

Tempting prospects in the pet treats market

Author: Han Laumen

Pet treats are big business.  Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year.  However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat.  Download AFB’s article from the […]

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March 27, 2020

Industry perspective: Understanding Palatability

In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of our AFB Research & Development […]

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