May 11, 2020

Tempting prospects in the pet treats market

Author: Han Laumen

Pet treats are big business.  Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year.  However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat.  Download AFB’s article from the […]

Read More


April 15, 2020

Learning to navigate a new normal

Author: John Vergeer

As I look out my office window, it almost looks normal. Trucks are coming and going, and employees are busy. But if I look closer, it’s easy to see signs that these are not normal times. Employees and truck drivers are social distancing, most offices are unoccupied, and there is little traffic on the roads. […]

Read More


March 27, 2020

Industry perspective: Understanding Palatability

In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of our AFB Research & Development […]

Read More