October 17, 2019

Improving Wet Cat Food Palatability

Author: Han Laumen, Punyatoya Mohapatra

The wet cat food market is dynamic and growing.  New ingredients, product forms and package types make creating palatable wet cat food a challenging task.  AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats prefer.  To read more about […]

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August 21, 2019

Measuring Cats’ Food Enjoyment

Author: Susan Jojola

Typical cat food palatability assessment methods like two-bowl or one-bowl trials are a valuable way to evaluate food preference and acceptance.  AFB International also wanted to determine other ways to evaluate cat food enjoyment, and develop new methods that would be representative of what a pet parent might experience at home.  To learn more about […]

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June 3, 2019

Promoting Healthy Habits to Address Pet Obesity

Author: Dr. Amy Wolff

According to the American Veterinary Medical Association (AVMA), more than half of U.S. pets are considered overweight or obese, and the number affected is expected to continue to rise. Weight concerns in pets are a significant issue for veterinarians, pet owners and society as a whole. Obesity is a big risk factor for many diseases […]

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