October 17, 2019

Improving Wet Cat Food Palatability

Author: Han Laumen, Punyatoya Mohapatra

The wet cat food market is dynamic and growing.  New ingredients, product forms and package types make creating palatable wet cat food a challenging task.  AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats prefer.  To read more about […]

Read More


September 19, 2019

Ensuring Coating Consistency

Author: Punyatoya Mohapatra

Customers often ask us questions like:  “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount of palatant that adheres to […]

Read More


August 21, 2019

Measuring Cats’ Food Enjoyment

Author: Susan Jojola

Typical cat food palatability assessment methods like two-bowl or one-bowl trials are a valuable way to evaluate food preference and acceptance.  AFB International also wanted to determine other ways to evaluate cat food enjoyment, and develop new methods that would be representative of what a pet parent might experience at home.  To learn more about […]

Read More