March 9, 2021
Measuring cats’ enjoyment of food – beyond the standard metric of intake ratio

AFB International was honored to have the opportunity to bring our palatability research to the China pet food market. Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation.
As mentioned in the video, you can click here to download the white paper “Measuring Cats’ Food Enjoyment”.
For more information about Applied Behavior, please email Susan Jojola, Manager of Applied Behavior, sjojola@afbinternational.com
If you are located in the China market, please email Charlie Xie, AFB China, Technical Manager, CYXIE@afbinternational.com
Tags: AFB International, AFB Research, Applied Behavior, dry palatants, intake ratio, liquid palatants, palatability, Palatability Assessment Resource Center, palatability performance, palatability solutions, palatability testing, palatant application, Performance Beyond Consumption, pet food enjoyment, pet food ingredients, pet food palatant company, pet intake ratio, research and development, white paper