April 15, 2019


Our AFB International team is excited to participate in the annual Petfood Forum, to be held April 29th to May 1st in Kansas City, Missouri.  We invite you to attend our presentation and poster session during the show, hear about our products at the new Pet Food Tech Talk Stage and swing by our booth for a fun activity.  We hope you’ll join us throughout the event to connect, learn and share.

New at Petfood Forum – Pet Food Tech Talk Stage

On Tuesday, grab a refreshment during the Petfood forum coffee break and then head over to the Pet Food Tech Talk Stage at 10:45 a.m. for our presentation titled  “Natural Palatants: An Emerging Pet Food Trend”.

New Research from AFB

At this year’s Petfood Forum, Susan Jojola, Manager, Applied Behavior Research with AFB, will be talking about three methods of assessing cat feeding behavior. Join her for “Measuring Cat Food Enjoyment: Beyond Intake Ratio” from 3:30 – 4:00 p.m. on Tuesday, April 30th in Nutrition Room 2502. Stay tuned for Susan’s upcoming palatantsplus.com blog, which will include a link to a free download of her cat feeding enjoyment whitepaper.

Many factors play a part in pet food performance. Greg Hibbard, AFB Scientist and Customer Engagement Team member will be presenting a poster focusing on “Fat Type and Amount: Its Effect on Palatability”. Please go to the Industry Research Poster Presentation Reception Area on Tuesday, from 4:30 – 5:15 p.m. as he talks about his study results and answers questions.

Join us at Booth 300 – Connect, Learn & Share

We’re excited to have many of AFB’s Global Sales Team represented at Petfood Forum. Team members from our Europe, Argentina, Brazil, Mexico and Asia Pacific offices will be here to meet with you.

While you’re with us, enjoy a cup of coffee and play “Mini Golf” —this year’s Play for Pets challenge. For each game played, AFB International will donate $5 to the Lawrence Humane Society. Let the games begin!

We look forward to seeing you at Petfood Forum 2019. Drop by the AFB booth (# 300) on Tuesday to find out about our VIP Customer Appreciation Event or, to set up a meeting in advance, contact your account manager or email northamerica@afbinternational.com.

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