May 1, 2017


By: Marcelo Beraldo da Costa

AFB International’s presence in Brasil continues to grow! We look forward to connecting with our Latin American customers at the 16th Congress of the Colegio Brasileiro de Nutricao Animal (CBNA) and Expo Pet Food Brasil 2017 on May 10 and 11 in Campinas, São Paulo.

The exposition, held at the Events Center Expo Dom Pedro, will showcase suppliers of raw materials for feed, packaging and equipment. The congress will feature respected technical experts speaking on pet nutrition, pet food processing and pet-related market trends.


At the expo, please stop by the AFB booth (#74) to talk with our palatability performance experts and enjoy refreshments. Joining me this year will be our Latin America sales, technical, regulatory and purchasing teams, including technical service manager Cesar Fernandez Garrasino and new AFB Brasil sales executive Karine Santos, plus U.S.-based marketing communications specialist Sarah Gershenson.

We want to hear about your opportunities and challenges and share how we partner with pet food manufacturers to provide pet and palatant research insights, plus technical assistance in palatant selection and application.

We provide that support through our team of experts located both at AFB Brasil in Jaguariúna and AFB International’s global headquarters at the state-of-the-art Lovejoy Resource Center (LRC) in St. Charles, Missouri, USA. Through the LRC, our global customers have access to our 30,000-square-foot process research lab perfect for pilot-size production testing, as well as our nearby Palatability Assessment Resource Center (PARC), providing companion animal feedback about palatant performance to our research and development team.


Although Brasil continues to face economic challenges, the country’s pet food market is expanding modestly, according to Euromonitor International. Some key Brasil pet trends to watch and explore at CBNA and Expo Pet Food Brasil 2017 include:

• Smaller, more independent pets. The economy-driven trend toward working longer hours and living in smaller, more urban dwellings increasingly is influencing Brasileiros to choose cats, which can be left alone for long periods, as well as smaller dog breeds.

Specialty foods. The ongoing humanization of pets is driving consumer interest in pet nutrition. As a result, natural pet foods and those with claims of therapeutic benefits are expected to increase in popularity—especially among those with more disposable income.

• Wet foods in pouches. Although dry pet foods still account for 97% of both dog and cat food retail value sales, wet food sales are increasing. This trend is driven by the availability of new wet foods, especially chunky varieties, in small plastic pouches. These wet foods often are mixed with dry foods or given as treats—another category on the rise in Brasil.


Before and after the show, we’ll offer behind-the-scenes tours of AFB’s nearby Jaguariúna plant, where we produce palatants locally and benefit from AFB’s global technical and research support.

To schedule a meeting with an AFB palatability performance expert or a tour of the AFB Brasil plant, contact me at We look forward to connecting with you.


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