March 30, 2016


By: Marcelo Beraldo da Costa

Brasil’s impressive pet food market growth persisted through 2015. That expansion is predicted to continue, though potentially at a slower pace as a result of the country’s ongoing economic challenges. Just what to expect in the Brasil market in the next few years will be a key focus at the 15th Congress of the Colegio Brasileiro de Nutricao Animal (CBNA) and Expo Pet Food 2016 on April 13-14, 2016, in Campinas, São Paulo.

The exposition, to be held at the Events Center Expo Dom Pedro, will showcase suppliers of raw materials for feed, packaging, materials and equipment. The adjacent congress will feature respected technical experts speaking on pet nutrition, pet food processing and pet-related market trends. We look forward to attending and to connecting with many of you there.

Brasil Trends to Watch

The country’s pet food market is still expanding, along with the number of pet dogs and cats, according to Euromonitor International. Some key Brasil pet trends to watch and explore at these upcoming trade events include:

Cats vs. dogs. Today, dogs outnumber cats in Brasil, but the cat population is growing more rapidly than the dog population. In the not-too-distant future, Brasil may be home to more cats than dogs, following this trend in the more mature U.S. and Japanese pet markets.
• Super premium and premium brands. Over the past five years, sales of super premium and premium dog and cat food brands have increased in Brasil. Despite economic pressures, we believe these brands are likely to maintain sales because their customers are loyal and they tend to have cats and small dogs that eat small quantities. Continued growth in canned food and treat sales are expected as well.
• Mid-priced and economy brands. The economy is expected to impact the mid-priced pet food segment most, with some consumers moving to economy options to feed their pets.
Specialty foods. The ongoing trend toward the humanization of pets is driving increased consumer interest in pet nutrition. As a result, natural wet pet foods and dry pet foods meeting claims for “grain-free,” “whole ingredients” and even “fruits-based” are expected to remain strong as consumers also seek a good value.

AFB’s Commitment to Brasil

AFB is a global pet food palatant company that offers local solutions related to palatants, pet food production and more. Our consultative approach begins with listening. Once we understand our customers’ needs, we share technical expertise and research-backed knowledge for reaching targets or finding solutions. We invite existing and potential new customers to visit us in booths 35 and 37 and attend our CBNA presentation (more details below) at Expo Pet Food Brazil 2016. 

During the show and congress, we’ll also offer behind-the-scenes tours of our nearby Jaguariúna plant, which began production in May 2015. Our new plant allows us to produce palatants locally, controlling 100% of the process, while also benefiting from AFB’s global technical and research support.

With Good Manufacturing Practices and HACCP (Hazard Analysis and Critical Control Points) fully implemented, AFB is poised to begin exporting to the European market after achieving in-progress ISO 22000 (Food Safety Management) and FSSC 22000 (Management System for Food Safety) certifications.

Let’s Connect

Among the AFB colleagues joining me in attending the CBNA congress and Pet Food Expo 2016 expo this year will be Latin America technical service manager Cesar Fernandez Garrasino and U.S. technical services manager Kris Figge. Interested in learning more about the role of palatants and how and when they're applied? Be sure to join Kris at 4:30 p.m. Brasil time on April 13 for his CBNA presentation, “Powder and liquid application after extrusion: risks and benefits in nutrition, processing and cost.”

To schedule a meeting with an AFB palatability performance expert or a tour of the AFB Brasil plant, contact me at We look forward to connecting with you!


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