March 9, 2021
AFB International was honored to have the opportunity to bring our palatability research to the China pet food market. Partnering with Charlie Xie, Technical Manager for AFB China, we recently presented our research on measuring cats’ eating enjoyment at the China Online Forum – Pet Food Technology, Application and Innovation. As mentioned in the […]
February 25, 2021
Ensign-Bickford Industries (EBI) embraces a set of Core Values that are a common thread across our operating companies. As a subsidiary of EBI, AFB International is proud to share these values which form the foundation of who we are and how we conduct business. We recently celebrated Values Week at AFB to emphasize the importance […]
January 12, 2021
In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to define what measure you will […]