July 21, 2020
AFB International is excited to be part of the Petfood Forum CONNECT virtual event to be held September 9 – 10 and September 15 – 17. This new digital experience offers a unique way to interact, learn and share with key members of the pet food industry. You will be able to visit our digital […]
June 10, 2020
Creating a product that satisfies a cat’s preference can be challenging. Drivers such as aroma, taste and temperature are important in determining if a cat will prefer a particular food. A cat’s teeth are made for shearing and tearing, thus making kibble texture and size another factor in determining which food cats find palatable. Researchers […]
May 11, 2020
Pet treats are big business. Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year. However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat. Download AFB’s article from the […]