March 27, 2020

Industry perspective: Understanding Palatability

In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of our AFB Research & Development […]

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October 17, 2019

Improving Wet Cat Food Palatability

Author: Han Laumen, Punyatoya Mohapatra

The wet cat food market is dynamic and growing.  New ingredients, product forms and package types make creating palatable wet cat food a challenging task.  AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats prefer.  To read more about […]

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September 19, 2019

Ensuring Coating Consistency

Author: Punyatoya Mohapatra

Customers often ask us questions like:  “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount of palatant that adheres to […]

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