April 6, 2018

Petfood Forum 2018: Find Us at Booth 401

Author: Denny Lacy

Our AFB International team is excited to be participating in the annual Petfood Forum, which will be held April 23 to 25 in Kansas City, Missouri. There will be multiple opportunities throughout the week to connect, learn and share with key members of the pet food industry.

Learn how to repeat pet food sales by optimizing pet food validation, understand the science behind pet food palatability or discuss the latest industry trends while enjoying a cup of coffee with our team of experts. Visit our booth and attend our presentations to hear more from industry leaders like Kristopher Figge, Senior Technical Sales and Service Manager with AFB.


WHAT TO EXPECT FROM AFB AT PETFOOD FORUM 2018

PETFOOD INNOVATION WORKSHOP

AFB Petfood Innovation WorkshopOn Tuesday, April 24, join AFB for a fun and engaging look at the world of pet food flavor validation, which encompasses the interaction between pets and their pet parents. Learn the answers to questions such as: How do you know your pet food product launch will be successful? Will the pet parent find the meal as enjoyable as their four-legged companion? What questions are you answering with your validation methodology? Are you benchmarking the appropriate target? Together we’ll analyze insights from the AFB team to help realize greater feeding enjoyment, as well as repeat pet food sales.

SESSION SPEAKER: THE SCIENCE OF PALATABILITY

The Science of PalatabilityAt this year’s Petfood Forum, Kristopher Figge, Senior Technical Sales and Service Manager with AFB, will be talking about kibble size and palatability of canine diets. Join him for “Kibble Size (Diameter) and Its Effect on Canine Palatability” from 1 to 1:30 p.m. on Tuesday, April 24, in Nutrition Room 2502. Feel free to stop by AFB’s booth, No. 401, to ask Kris questions or email him at kfigge@afbinternational.com. Stay tuned for Kris’ upcoming blog post on kibble size, which will include a link to a free download of his Petfood Forum presentation. 


POSTER SESSION: PET FOOD PERFORMANCE

Many factors play a part in pet food performance, and the AFB scientific team will be presenting posters focusing on two of these. The first will address fat quality and its impact on palatability, while the second will explore observed dog feeding style differences. Join our scientists Tuesday in the exhibit hall from 4:30-5:15 p.m. as they talk about their study results and answer questions. 

JOIN US AT BOOTH 401 – CONNECT, LEARN AND SHARE

We’re excited to have many members of AFB’s Global Sales Team visiting with us this week. We will have Senior Director of Sales, Brooke Eiler and Global Account Director, Robert Lifmann from our Netherlands team at the forum. AFB’s General Manager, Alberto Lusa from Latin America, along with our Argentina office Technical Sales Manager, Cesar Garrasino, will also be in attendance. From our Asia/Pacific office, Area Director, Kevin Hall will be visiting.

Stop by to learn about the latest research and innovation from AFB and get our take on industry trends (as well as share your own). We want to hear your thoughts so that we can continue supporting industry needs around all things palatability!

While you’re with us, enjoy a cup of coffee and play “Bean Bag Toss” —this year’s Play for Pets challenge. For each game played, we’ll donate $5 to the Lawrence Humane Society. Let the games begin!

LET’S CONNECT

We look forward to seeing you at Petfood Forum 2018. Drop by the AFB booth (No. 401) or, to set up a meeting in advance, email northamerica@afbinternational.com or contact your account manager.

 

Tags: Petfood Forum, pet food industry, Kansas City,


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