April 29, 2014


Author: Ruth Geudens

Where AFB Customers from Around the World Meet

Pet food markets vary. Because of differing preferences and regulations driven by culture, governing bodies and more, what performs in Mexico may perform differently in Europe or China. Understanding each market’s nuances and needs is important to making successful pet food palatant choices.

At AFB International, our science, technology and regional experts help customers think both locally and globally to succeed in an increasingly complex and competitive marketplace. At PalatantsPlus.com, those experts—based in Europe, Latin America, Australia, Asia Pacific and North America—share the latest insights and research from around the world.

We will also be on the ground tracking trends and meeting with industry professionals like you at the world’s largest trade fair for pet supplies: Interzoo. From May 29 to June 1, 2014, the picturesque city of Nuremburg, Germany, will host this biannual platform for pet industry professionals.

With its more than 1,700 exhibitors and 36,000 trade visitors from 111 countries, Interzoo provides a compelling opportunity to identify—and set—trends. I am looking forward to connecting with AFB’s current and potential global partners, and putting a finger on the pulse of the larger pet industry. You never know what will spark a new idea!

Important trends expected to be evident in the pet food segment include healthy snacks, natural ingredients and transparent labeling. New this year will be an Organic Petfood Showcase, where exhibitors can present their certified organic pet food products.

Amid the busy Interzoo atmosphere, our AFB booth (in Hall 6, Stand 321) will offer an oasis for catching your breath, as well as catching up on what’s new in pet food palatability. Learn more about our new state of the art factory in The Netherlands, and meet our global sales team and technical experts. You will also have a chance to experience our expanded communication tools: this new PalatantsPlus.com blog and our recently redesigned web site, AFBInternational.com. While in our booth, take a brief survey about topics you would like to see on PalatantsPlus.com and register to win an iPad Air!

We look forward to seeing you at Interzoo. If you would like to connect before the show to set an appointment or ask a question (global, local or otherwise), email me or contact your regional representative.


Tags: United States, trends, regulations, pet industry, pet food palatant, pet food markets, pet food, PalatantsPlus.com, palatability, new products,